The city is the equestrian capital of Andalusia and of course it is the birthplace of Xeres. For the latter, you will find many bodegas of the largest producers of Xeres. Take care to book in advance to visit the Bodegas.
In September, for 2 weeks, the harvest is celebrated with flamenco shows and equestrian.
The city has a beautiful cathedral and a museum of the team of horses.
In late February / early March takes place the Flamenco Festival of Jerez.
Finally, motorsports are present with the Jerez circuit.